In the United States, the foreskin often gets a bad rap, frequently only brought up in the context of its surgical removal. Intact America, a healthcare education and advocacy nonprofit created Foreskin Day to celebrate this unique part of the body that is often overlooked within the bodily autonomy conservation. When approached about working on such a fun and unique project, I couldn’t say no!
Foreskin Day is first and foremost a celebration. While many visuals in intactivism (the movement advocating for the bodily autonomy and genital integrity of newborns) are grungy and scary, I wanted this to be the opposite.
This event brand needed to invite audiences in, rather than scare them away.
To do this, I embraced retro-contemporary typography to make the event both professional and lively. The color palette was crafted to tie into and build upon Intact America’s primary blue scheme. Varying shades and saturations allowed the colors to pair together and remain legible.
To complement the event story, I added visual elements such as a circular foreskin print, made by adding ink to the end of the foreskin and pressing it into paper.
I designed and developed the www.foreskin.day website to serve as the hub for the celebration. Early on in the process, the team at Intact America decided not to include a navigation bar, instead having the homepage preview the interior pages. Each section had a color story that corresponded with its respective page.
After sketching and wireframing a site that was easy to navigate, I assisted in curating the content. The site included everything from information, ways to celebrate, cocktail recipes, and merchandise.
To spread the word, I created social media graphics that could be downloaded from the site and shared. Each design had both a square and social media story version, making them adaptable to different platforms.
To add even more fun to the programming of Foreskin Day, I proposed print-on-demand merchandise. Each year, I have created designs that tie into that year’s theme, letting supporters choose which style of over-the-top they want to wear. From shirts to hats to underwear, we have had success with the merch shop. In addition, I curated a sex-positive playlist for the annual celebration.
Billy Clouse — Creative Director
Dan Bollinger — Vice Chairperson
Georganne Chapin — Executive Director, Chairperson
Stephen Patterson — Director of Communications
Kelly Floyd — Manager of Community Programs